ABOUT WORKFAITH CONNECTION
The WorkFaith Connection's mission provides faith-based training and coaching for anyone who desires long-term employment. We are a 501 c (3) organization that is Christ-centered and offers practical and comprehensive employment services for anyone who has become discouraged in their job search.
Position Summary
Working closely with the Director of Marketing and Community Engagement, The Marketing Coordinator will support the department with the planning and execution of marketing initiatives, campaign launches, content marketing, digital marketing, website management, graphic design, SEO, events, social media, email, our podcast, and conduct marketing analysis. Experience working in a highly technical environment strongly desired.
Responsibilities
- Serve as a liaison between the contracted graphic design team and WorkFaith by coordinating and fulfilling requests for marketing support daily.
- Create graphic designs as needed to support ongoing initiatives.
- Lead the planning and execution of all marketing campaigns including strategic development, design, and coordination of vendors.
- Monitor website to maintain accuracy, including coordination of monthly website reviews and updating content.
- Create, proofread, and edit copy for multiple marketing channels including email, social media, and printed material ensuring delivery of accurate and consistent messaging.
- Communicate changes and updates efficiently to internal staff and external constituencies.
- Lead the creation and implementation of brand guidelines and standards.
- Research industry-related topics and high-ranking SEO keywords for our Career Advice Blog.
- Manage the volunteer content writing team by communicating, answering questions, ensuring deadlines are met, and providing feedback.
- Edit, approve, and schedule content to be published.
- Contribute to the blog regularly, especially when necessary to meet publishing deadlines.
- Collaborate with WorkFaith team members and external partners to create impactful marketing content evidenced by metrics.
- Maintain a monthly posting calendar to deliver high-quality, original social media content for 7+ social media accounts.
- Monitor and engage in all social media interactions and conversations involving WorkFaith.
- Identify timely content trends to help produce relevant social media posts that our audience will engage with.
- Contribute to and regularly update YouTube, Vimeo, and other community sites.
- Convey a sense of community online and build our social media following based on valuable content and mutual sharing.
- Leverage analytics tools to increase social media effectiveness, track overall performance and compile weekly and monthly reporting.
- Maintain media clips, press contacts, and detailed logs of publicity breaks in an internal database system.
- Execute proactive interview pitching across various media platforms including print, digital, broadcast, and social media.
- Build positive professional relationships with media and influencers.
- Write press releases and create other materials that can be leveraged for press interviews and features.
- Manage up to two employees in the marketing department.
- Complete special projects as assigned.
Soft Skills
- Strategic thinking
- Creativity and Problem-Solving
- Attention to Detail
- Leadership
- Self-Driven
- Adaptability
- Comfort with Technology
Hard Skills
- Data Analysis and Analytics
- Project Management
- Research
- SEO/SEM
Experience and Education
- Bachelor's degree in a field related to marketing or communications
- 3+ years of professional marketing and communication experience
- Previous management and leadership experience
- Must possess intermediate to advance skills in Microsoft Office, including but not limited to Excel, Word, PowerPoint, and Outlook, WordPress (or similar), and CRM software
- Must possess exceptional creative writing and excellent verbal and written communication skills
- Ability to work effectively on a team both in person and virtually
- Photography and video editing skills are a plus
- Proficiency in Spanish is a plus
Our Commitment to You: WorkFaith partners with employers to strengthen the local economy by means of reducing unemployment for anyone who desires long-term employment. To ensure candidates align with the employer’s hiring requirements, all job applicants must meet with a WorkFaith career coach as part of the application process. Participating in WorkFaith training and coaching also provides candidates with a competitive advantage and some employers may prioritize applicants from WorkFaith.